Packaging is an art, science and technology of protecting or covering goods for eventual distribution, safe storage, distribution, and usage. This protects the customer from exposure to dangers and defects in the goods. Packaging also refers to the production of packages, the critical process of designing, testing and making sure that the products meet the customers’ requirements. Packaging can be visual, textual or a combination of both, depending on the product.
There are many different types of packaging to protect the different types of goods. A good example of packaging is the packing of fragile goods like paintings and photographic images. The term ‘transit packaging’ refers to packaging that is used when the goods being packed will be transported to different places. The other common type of packaging is for household goods and standard non-commercial packs. The way in which the products are packed influences the overall quality of the product and the resulting price.
As per a survey, in 2021, the average consumption of goods worldwide was about 550 lbs per year. Packaging plays a vital role in protecting this amount. It also allows consumers to easily evaluate the value of the product when they purchase it. This is because the product and the packaging materials carry the same brand name, manufacturer, and product features. Hence, consumers can easily assess the price and quality of an item based on its packaging.
One of the most significant factors influencing the appeal of a product is its overall appearance. Packaging creates the impression or look of the product and ultimately appeals to the consumers. To create optimal design of packaging, it is important to consult a professional graphic designer. The professional designer should understand the brand, target market, audience and image of the consumer. They should provide guidance on the type of packaging material to be used to generate the desired look.
A package label must contain all the necessary information about the product, including the manufacturing process and details about the materials used to manufacture it. The package must have attractive images, graphics, texts and images that impart a unique and attractive look to it. To impart attractiveness, the packaging material should be reflective of the nature and characteristics of the product.
There are certain guidelines on how to package goods. The size and weight of the product and its dimensions, shape and design should be considered while choosing the packaging material. Color of packaging is an important aspect which should be considered while choosing packaging for a product. Color coding ensures that the packaging does not hinder visibility of the goods. Moreover, appealing images help consumers distinguish between similar goods present in the market.
Packaging for re-sale purposes should be very attractive and appealing. If the packaging has sufficient information about the product, it can easily gain a higher market share in the re-sell market. Re-sellers require packaging that can easily attract buyers and also helps them to differentiate their product from others. Consumers prefer packaging that is durable and reusable as it helps them to reuse the container over again without any further damage.
Multiple packaging with attractive and durable material is an effective means of increasing the appeal and popularity of a product. It gives an added value to the product in terms of its appearance and convenience. One can also create a unique logo by embossing a name or logo on the container. This will make the container more attractive to consumers and will draw attention to it. Therefore, it is necessary that you use multiple packaging to create maximum advantage and attraction among customers. It will also increase your profitability.