Before diving into an actual campaign plan, it is crucial to understand how SEO works. One of the most common mistakes made by new Internet marketers is over optimizing their websites. Here are the most SEO-worthy SEO tips:
Plug the keywords of your two or three main target keywords in Google’s AdWords Keyword Tool. Plug the page of your main target keyword into the text box. Hit Show search results and then hit Find several ads that match the page and compare the cost per impression (CPM) for each of them. You will notice that the most expensive ad – at the top – costs less than a cent per click, while the lowest ranked ads cost a little over a penny. It may seem strange to optimize for a cent per click, but these are advertisements for major brand names. Your local business, on the other hand, will likely not appear on the first page of Google.
Here are the most important SEO link building tips: The longer the ad, the better. There’s no point in having a short ad with a small CPM if it is likely to turn off potential customers because it doesn’t fit the topic or description of what your website is about. Google wants a rich description and relevant keywords to describe your product or service. As well, there is a limit to how much you can charge for Google AdWords, and if you go beyond the maximum price allowed, Google will automatically penalize your site by demoting it in rankings or even outlying the term with a lower number. Don’t forget to use anchor texts in links because Google now counts this as a quality signal for quality links.
Now, let’s talk about social media. If you have Facebook or Twitter, you should be using these platforms for promoting your SEO efforts, and they have the additional benefit that your content will be visible to everyone in the network. This means that more people will be able to read your advertisement. Don’t underestimate the power of Facebook or Twitter, however. These two platforms are among the most popular on the Internet, so if you do nothing else to optimize your seo efforts on Facebook and Twitter, don’t worry. They will still help you to achieve your goals.
Another of the essential seo tips is to keep your meta-tags and title descriptions as simple and clear as possible. You don’t want to get lost in all of the keyword terms. Keep it simple, easy to read, and don’t write a lot of fluff. People will read your title and meta-tags first, and if it looks like garbage to them, chances are they won’t even click through to your site.
The final tip is to have your SEO efforts are consistent. Don’t use internal links too much. Internal links are great for getting people to your site from other sites, but internal links can actually slow down your ranking if there are too many of them. It doesn’t matter how many times you state something on your website, whether it’s in your ads, on your blog, on your social media pages, etc – make sure you don’t use more than one internal link within a single page of your website. This is one of the most important, simple, and important seo tips you should follow.